The Optimist
The Ultimate Guide to Handling Negative Reviews
Conversion

The Ultimate Guide to Handling Negative Reviews

Reviews on the internet are now standard. They are a crucial element of some of the internet's largest websites – Amazon and eBay, for example ...

Your Guide to Conversion Rate Optimisation
Conversion

Your Guide to Conversion Rate Optimisation

A strong marketing strategy should drive traffic to websites with the specific purpose of the user taking some action.

Progressive Web Apps – Why You Should Be Using Them
Digital
Industry News
Web

Progressive Web Apps – Why You Should Be Using Them

Progressive web apps bring together the functionality of mobile apps and the best of the web. According to Google (the ones who came up with the ...

How Marketers are Combating AdBlockers
Digital
Web

How Marketers are Combating AdBlockers

Most marketers are rising to the challenge to get around the problems adblocking software is causing them. After all, marketers are used to chall...

Future Trends in Mobile Advertising
Mobile
Paid

Future Trends in Mobile Advertising

The year 2015 was a historic year because it was when internet searches from mobile devices overtook desktop searches. More and more people are a...

All you need to know about Accelerated Mobile Pages
Mobile
Web

All you need to know about Accelerated Mobile Pages

With the increase in the number of mobile devices being used to search the web, it is necessary to develop new technologies to accommodate this. ...

What Is SoLoMo, and Why is it Important?
Local
Mobile
Social

What Is SoLoMo, and Why is it Important?

Three marketing strategies which are currently having the most impact in digital marketing are social media, location-based marketing and mobile ...

The Business Promotion Digital Marketing Mix
Digital
Paid
Web

The Business Promotion Digital Marketing Mix

Digital marketing is essential to promote any business that has an online presence. In fact, digital marketing strategies can make or break your ...

What You Should Know About Programmatic Advertising
Digital
Paid

What You Should Know About Programmatic Advertising

The world of digital marketing and advertising is an ever changing one. The advertising industry has put in great effort to make sure that advert...

The Future of SEO
SEO

The Future of SEO

Search Engine Optimisation is an ever changing marketing strategy and because of this it can be very difficult to keep up on what works and what ...

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